Design Write-up, Kyra

Pasta Ad

My search for an ad led me to this pasta advertisement. I found it eye-catching and I was impressed by the way they used pasta to represent the Leaning Tower of Pisa and how the ad wanted to connect pasta back to Italy in an effort to sell their product and brand. I feel like the ad appears very simple when it is very thought out. Moreover, the ad is saying that they are home to Italy, and that with pasta being home to Italy as well, they are showing the consumer that their products are the best.

The use of shading and just one color of yellow also caught my attention. The ad is lighter around the leaning pasta so that it is the focus of the ad. Adding on, yellow is an attention grabbing color so it will attract views from consumers.

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