While searching through different advertisements and art, this one for Nescafe caught my eye. Although this advertisement is relatively simple, it is powerful in its simplicity. Featuring a cup of coffee disguised as an alarm clock, the ad makes you take a second look, meanwhile the bright, bold background begs for attention. Since the purpose of ads is to catch the attention of potential customers and convince them to purchase the product, this is a good thing. Furthermore, the ad addresses the purpose of the product in a discrete, yet obvious way. Through inserting the product, coffee, into an image of an alarm clock, the ad is implying the usefulness of coffee. It wakes you up. This comparison is what really drew me to the ad, along with its clean, simplistic, but bold look.