Annelise, Design Write-up

Annelise DeYoung

This is a cover advertisement to a highlighter from the makeup collection, “The Balm”. I was initially drawn to this piece as it not only effectively collaborates 2D design and makeup, but also implies a background story. The girl is obviously incriminated, and the artist incorporates elements of the product into the offense column below. The girl stands out as rebellious trend breaker, an excellent marketing strategy linking the highlighter to these characteristics. Unique elements that really exaggerate this piece include the bold lipstick, vintage backdrop, and most especially the height measurements which set the scene.

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